Yunfeng Yao

YUNFENG YAO

Tesco Branding-Teschool

BRANDING. IDENTITY DESIGN.

Teschool is a Tesco pop-up event both online and in-person cooperating with schools across the UK on the topic of sustainability. The target group of the events was 18-25 years old who are Aware of societal issues, enjoy participating in events, and Increasingly choose where to shop based on the brand's values and change.

COVER DESIGN.

A new cover look for Talking Turkeys to bring this original and unforgettable book to new readers. Primarily aimed at children aged 8 to 12, the cover design ensured that these poems are a must-read for every child.

BRANDING. LOGO DESIGN

Create artworks encompassing PACT Coffee's ethical mission and at-source farmer stories to display at customers’ venues of PACT Coffee and to apply across different point of sale

PACKAGING DESIGN. ILLUSTRATIONS.

Create artworks encompassing PACT Coffee's ethical mission and at-source farmer stories to display at customers’ venues of PACT Coffee and to apply across different point of sale

CAMPAIGN MANAGEMENT. VISUAL DESIGN.

The Great Wall has become a cultural link and a symbol of civilisation. Symbol of civilisation. The torch's main element is the battlements shape, conveying hopes and dreams. The curves of the torch symbolise the Silk Road Silk Road, which connects East and West and embodies the dynamic beauty of the Winter Olympics. Olympic Games.

Beijing Olympic Organising Committee Visual Team Work

CAMPAIGN MANAGEMENT. VISUAL DESIGN.

Chinese traditional educational toy tangrams, plant cell regeneration and the physical structure of ice crystals and snowflakes. The main use of humanities and natural elements to refine, abstract deconstruction and reorganisation of the design language, to show the beauty of ice and snow sports, the symphony of winter spirit and vitality, wisdom and innovation of unlimited possibilities.

Beijing Olympic Organising Committee Visual Team Work

BOOK DESIGN. VISUAL DESIGN.

This book was commissioned by Nagashima Casting Co., Japan which contains both Eastern and Western manhole cover art.