Yunfeng Yao

2022 Beijing Winter Olympic Games Torch Response Programme - Rebound

Campaign Management, Visual Design

Commission

Beijing Olympic Organising Committee

Info

2022 Beijing, China

Chinese traditional educational toy tangrams, plant cell regeneration and the physical structure of ice crystals and snowflakes. The main use of humanities and natural elements of refining, abstract deconstruction and reorganisation of the design language, to show the beauty of ice and snow sports, winter dynamic and dynamic symphony, wisdom and innovation of unlimited possibilities. The design also conveys the multi-faceted and multi-angle integration of world cultures, the colourfulness and diversity of Winter Olympic sports. It reflects the splendour and light of human nature.